Branding, UX/UI

Perpetual Pigments

Project

Perpetual Pigments was born from a research project conducted with Deakin University and the Institute for Frontier Materials (IFM). This project, backed by Sustainability Victoria and RipCurl, sought to explore potential uses within the visual arts sector for recycled pigments extracted from discarded textiles. This project engaged with First Nations knowledge and worked under the guidance of the International Indigenous Design Charter.

Deliverables

Deliverables included brand development, a mobile responsive website, a printed exhibition catalogue, social media tiles and a web-based animation. The brand identity worked to combine traditional knowledge of visual arts practices within First Nations communities and the technological innovations that made the project possible.

The result is an iconographic logo, which becomes the basis for a moving, malleable visual icon through the use of animation.

This project was exhibited at Geelong Design Week in 2023 and awarded a Gold Anthem Award in the Product Innovation (Sustainability, Environment & Climate) in New York in early 2024. The exhibition was supported with an accessible website and a premium exhibition catalogue, printed with Geelong based printers.

You can view the award here.

Dennis Ioannou