Project
The Avant Garden is a multi-platform, roaming structure that will house cutting-edge creative programming and exchange in a festival atmosphere in various locations throughout Geelong and then across regional Victoria.
This project was created in collaboration with the research department at Deakin University and is currently being considered for funding by the State Government. My role focused on developing the brand, website, and 3D visualisations.
Result
Branding for Avant Garden started early on in the project, making sure the vision of The Garden was correct from the get-go. Following this, visual mockups were created of what Avant Garden could look like, along with an augmented reality model to be used in Geelong Design Week 2022.
The brand identity aims to encapsulate a fresh, futuristic take on what an interactive structure might look like. Initial planning for the design of these structures paved the way for organic shapes to be the focus point of what Avant Garden aims to be.
Deliverables
Deliverables for this project included a complete brand with collateral to be used across multiple channels, 3D visualisations of the structure, and a website developed in Wordpress.
You can view the Avant Garden website here.
